Does Creative Labs Do Repairs
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| Native name | 创新科技有限公司 |
|---|---|
| Blazon | Public (SGX: C76) |
| Industry | Consumer electronics |
| Founded | 1 July 1981 (1981-07-01) |
| Founder |
|
| Headquarters | Jurong East Singapore |
| Area served | Worldwide |
| Key people |
|
| Products | Multimedia, It, Consumer electronics |
| Revenue |  U.s.$66.i million (2018) [one] |
| Net income |  US$40.4 meg (2018) [1] |
| Number of employees | 800 (2012) [2] |
| Subsidiaries |
|
| Website | www |
Creative Technology Ltd. is a Singaporean multinational technology company headquartered in Jurong East, Singapore, with overseas offices in Shanghai, Tokyo, Dublin, and Silicon Valley (where in the U.s. it is known as Creative Labs). The principal activities of the company and its subsidiaries consist of the design, industry and distribution of digitized audio and video boards, computers and related multimedia and personal digital entertainment products. It also partners with mainboard manufacturers and laptop brands to embed its Audio Blaster engineering science on their products.[3]
History [edit]
1981–1996 [edit]
Creative Technology was founded in 1981 past babyhood friends and Ngee Ann Polytechnic schoolmates Sim Wong Hoo and Ng Kai Wa. Originally a computer repair shop in Pearl's Centre in Chinatown, the company somewhen adult an add-on retentivity lath for the Apple Ii computer. Later, Creative spent $500,000 developing the Cubic CT, an IBM-compatible PC adapted for the Chinese language and featuring multimedia features like enhanced color graphics and a built-in audio lath capable of producing speech and melodies. With lack of demand for multilingual computers and few multimedia software applications available, the Cubic was a commercial failure.
Creative Music System audio carte
Shifting focus from language to music, Creative developed the Creative Music Organisation, a PC add-on card. Sim established Creative Labs, Inc. in the United states' Silicon Valley and convinced software developers to support the sound carte du jour, renamed Game Blaster and marketed past RadioShack'due south Tandy division. The success of this audio interface led to the development of the standalone Audio Blaster audio carte du jour, introduced at the 1989 COMDEX testify only as the multimedia PC market, fueled past Intel's 386 CPU and Microsoft Windows 3.0, took off. The success of Sound Equalizer helped grow Creative's revenue from United states of america$5.iv meg in 1989 to U.s.a.$658 million in 1994.[4]
In 1993, the year after Creative'due south initial public offering, in 1992, former Ashton-Tate CEO Ed Esber joined Creative Labs as CEO to gather a direction team to support the company's rapid growth. Esber brought in a team of US executives, including Rich Buchanan (graphics), Gail Pomerantz (marketing), and Rich Sorkin (sound products, and later communications, OEM and concern development).[v] This grouping played fundamental roles in reversing a brutal market share decline caused by intense competition from Mediavision at the high terminate and Aztech at the depression end. Sorkin, in detail, dramatically strengthened the company'due south brand position through crisp licensing and an ambitious defense of Artistic'due south intellectual property positions while working to shorten product evolution cycles.
At the same time, Esber and the original founders of the company had differences of opinion on the strategy and positioning of the visitor. Esber exited in 1995, followed quickly by Buchanan and Pomerantz. Following Esber's departure, Sorkin was promoted to General Managing director of Audio and Communication Products and later Executive Vice-President of Business Evolution and Corporate Investments, before leaving Creative in 1996 to run Elon Musk'due south first startup and Internet pioneer Zip2.
By 1996, Creative'due south revenues had peaked at United states of america$1.6 billion. With pioneering investments in VOIP and media streaming, Creative was well-positioned to take reward of the Internet era, merely ventured into the CD-ROM market and was eventually forced to write off nigh US$100 meg in inventory when the market collapsed due to a flood of cheaper alternatives.[6]
1997–present [edit]
The firm had maintained a strong foothold in the ISA PC audio market until 14 July 1997 when Aureal Semiconductor entered the soundcard market with their very competitive PCI AU8820 Vortex 3D sound applied science. The business firm at the time was in development of their own in house PCI audio cards merely were finding piddling success adopting the PCI standard. In Jan 1998 in lodge to rapidly facilitate a working PCI sound engineering science, the house made the acquisition of Ensoniq for US$77 1000000. On 5 March 1998 the business firm sued Aureal[seven] with patent infringement claims over a MIDI caching applied science[8] held past E-mu Systems. Aureal filed a counterclaim[9] stating the business firm was intentionally interfering with its business organization prospects, had defamed them, commercially disparaged, engaged in unfair competition with intent to irksome down Aureals sales and acted fraudulently. The suit had come up merely days subsequently Aureal gained a fair market with the AU8820 Vortex1.
In August 1998, the Sound Blaster Live! was the firm'due south first sound card developed for the PCI bus in lodge to compete with upcoming Aureal AU8830 Vortex2 sound fleck.[10] Aureal at this time were making fliers comparing their new AU8830 chips to the now aircraft Sound Blaster Live!. The specifications within these fliers comparing the AU8830 to the Sound Blaster Live! EMU10K1 bit sparked another flurry of lawsuits confronting Aureal,[11] this fourth dimension claiming Aureal had falsely advertised the Sound Blaster Live!'due south capabilities.[ citation needed ]
In December 1999, later on numerous lawsuits, Aureal won a favourable ruling but went bankrupt as a result of legal costs and their investors pulling out. Their assets were acquired by Creative through the bankruptcy courtroom in September 2000 for Usa$32 million.[12] The firm had in consequence removed their only major directly competitor in the 3D gaming audio market, excluding their later acquisition of Sensaura.
In Apr 1999, the firm launched the NOMAD line of digital audio players that would later innovate the MuVo and ZEN series of portable media players. In Nov 2004, the business firm announced a $100 1000000 marketing campaign to promote their digital audio products, including the ZEN range of MP3 players.[xiii]
The firm applied for U.South. Patent half-dozen,928,433 on 5 January 2001 and was awarded the patent on 9 August 2005.[14] The Zen patent was awarded to the firm for the invention of user interface for portable media players. This opened the way for potential legal action against Apple's iPod and the other competing players.[ commendation needed ] The firm took legal actions confronting Apple tree in May 2006. In Baronial, 2006, Creative and Apple entered into a broad settlement,[15] with Apple paying Artistic $100 million for the licence to use the Zen patent.[16] The firm then joined the "Made for iPod" program.
On 22 March 2005, The Inquirer reported that Artistic Labs had agreed to settle in a class action lawsuit about the fashion its Audigy and Extigy soundcards were marketed. The business firm offered customers who purchased the cards upwards to a $62.50 reduction on the price of their adjacent purchase of its products, while the lawyers involved in filing the dispute against Creative received a payment of approximately $470,000.[17]
In 2007, Artistic voluntarily delisted itself from NASDAQ, where it had the symbol of CREAF.[18] Its stocks are now solely on the Singapore Commutation (SGX-ST).
In early 2008, Artistic Labs' technical back up centre, located in Stillwater, Oklahoma, US laid off several technical support staff, furthering ongoing concerns surrounding Creative'southward fiscal situation. Afterwards that year, the visitor faced a public-relations backfire when it demanded that a user named "Daniel_K" end distributing modified versions of drivers for Windows Vista which restored functionality that had been available in drivers for Windows XP.[19] [20] The company deleted his account from its online forums but reinstated it a calendar week later.[21]
In January 2009, the firm generated Internet buzz with a mysterious website[22] promising a "stem cell-like" processor which would requite a 100-fold increment in supercomputing ability over electric current technology, equally well as advances in consumer 3D graphics.[23] At CES 2009, it was revealed to be the ZMS-05 processor from ZiiLABS, a subsidiary formed from the combining of 3DLabs and Creative's Personal Digital Amusement division.[24]
In Nov 2022, the house announced information technology has entered into an agreement with Intel Corporation for Intel to license technology and patents from ZiiLABS Inc. Ltd, a wholly endemic subsidiary of Creative, and larn engineering science resources and assets related to its UK co-operative every bit a role of a $50 one thousand thousand deal. ZiiLABS (still wholly owned by Creative) continues to retain all ownership of its StemCell media processor technologies and patents, and volition continue to supply and support its ZMS series of chips to its customers.[25]
From 2022 to 2022, Creative'due south revenue from audio products have contracted at an average of 15% annually, due to increased contest in the audio infinite.[26]
At the Consumer Electronics Show (CES) in Las Vegas in January 2022, its Super X-Fi dongle won the All-time of CES 2022 Award by AVS Forum.[27] The production was launched later more than than $100 million in investment and garnered positive analyst reports.[16] This new technology renewed involvement in the visitor and likely helped to raise its share price from Due south$i.25 to S$8.75 within a two-week period.[28]
The company is even so producing Chinese-linguistic communication and bilingual software for the Singapore marketplace, just nearly half of the company's income is generated in the United States and South America; the European Union represents 32% of revenues, with Asia making the residual.[29]
Products [edit]
Sound Blaster [edit]
Creative's Sound Blaster audio carte du jour was among the first dedicated audio processing cards to be made widely bachelor to the general consumer. Equally the first to bundle what is at present considered to be a part of a sound card system: digital sound, on-board music synthesizer, MIDI interface and a joystick port, Sound Blaster rose to become a de facto standard for audio cards in PCs for many years. Artistic Applied science have fabricated their ain file format Artistic Phonation which has the file format .voc.
In 1987 Creative Engineering science released the Artistic Music System (C/MS), a 12-phonation audio bill of fare for the IBM PC architecture. When C/MS struggled to learn market share, Sim traveled from Singapore to Silicon Valley and negotiated a deal with RadioShack's Tandy segmentation to market the production as the Game Blaster.[30] While the Game Blaster did not overcome AdLib'south audio card market potency, Creative used the platform to create the start Audio Blaster, which retained CM/South hardware and added the Yamaha YM3812 chip found on the AdLib card, as well as adding a component for playing and recording digital samples. Artistic aggressively marketed the "stereo" attribute of the Sound Equalizer (only the C/MS fries were capable of stereo, non the complete product) to calling the sound producing micro-controller a "DSP", hoping to acquaintance the product with a digital signal processor (the DSP could encode/decode ADPCM in real fourth dimension, but otherwise had no other DSP-like qualities). Monaural Sound Blaster cards were introduced in 1989, and Sound Blaster Pro stereo cards followed in 1992. The sixteen-scrap Sound Blaster AWE32 added Wavetable MIDI, and AWE64 offered 32 and 64 voices.
Sound Blaster accomplished competitive control of the PC audio market past 1992, the aforementioned year that its main competitor, Ad Lib, Inc., went bankrupt.[31] In the mid-1990s, post-obit the launch of the Sound Blaster 16 and related products, Creative Technologies' audio revenue grew from US$twoscore one thousand thousand to virtually United states$i billion annually.
The sixth generation of Audio Blaster audio cards introduced SBX Pro Studio, a feature that restores the highs and lows of compressed audio files, enhancing detail and clarity. SBX Pro Studio too offers user settings for controlling bass and virtual surroundings.[32]
Creative Ten-Fi Sonic Carrier [edit]
The Creative X-Fi Sonic Carrier, launched in January 2022, consists of a long main unit and a subwoofer that houses 17 drivers in an 11.2.iv speaker configuration. It incorporates Dolby Atmos environment processing, and also features Creative'due south EAX fifteen.2 Dimensional Audio to extract, enhance and upscale sound from legacy material.
The audio and video engine of the Ten-Fi Sonic Carrier are powered by seven processors with a full of 14 cores. Information technology supports both local and streaming video content at up to 4K sixty fps, too every bit xv.2 channels of high resolution audio playback.
It also comes with 3 distinct wireless technologies that permit multi-room Wi-Fi, Bluetooth, and a aught-latency speaker-to-speaker link to up to 4 subwoofer units.[33]
Other products [edit]
- Headphones
- Gaming headsets
- Portable Bluetooth speakers
- Creative GigaWorks ProGamer G500 speakers
Discontinued products [edit]
- CD and DVD players, drives, and controller cards[34]
- Graphics cards
- Prodikeys, a computer keyboard/musical keyboard combination
- Optical mice and keyboards
- Vado HD
- Creative Zen and Artistic MuVo portable media players
See as well [edit]
- AdLib
- Aureal Semiconductor
- Ensoniq
- Environmental audio extensions
- Sensaura
- Yamaha
Divisions and brands [edit]
- Cambridge SoundWorks
- Creative MuVo
- Artistic NOMAD
- Creative ZEN
- E-mu Systems/Ensoniq
- Audio Blaster
- Sensaura
- SoundFont
- ZiiLABS, formerly 3Dlabs
References [edit]
- ^ a b "CREATIVE Fiscal Year 2022 Annual Report" (PDF).
- ^ "Creative Engineering science Ltd". Hoover'south. Retrieved xi November 2022.
- ^ (C) Artistic Labs 1999-2015. "Creative OEM Partners". Archived from the original on 2 April 2022. Retrieved 17 Apr 2022.
- ^ Jason Dedrick; Kenneth L. Kraemer (xx August 1998). Asia's Figurer Challenge: Threat or Opportunity for the United States and the Earth?. Oxford Academy Press. pp. 179–180. ISBN978-0-19-535280-ane.
- ^ "Oral History of Edward M. Esber, Jr" (PDF).
- ^ "Creative's Genius". Asiaweek. 29 September 2000. Retrieved 17 April 2022.
- ^ "Aureal And Creative Engage In Legal Skirmish". Aureal. 29 August 1999. Archived from the original on 29 August 1999.
- ^ "Creative Labs 5. Aureal". fido7.su.hardw.pc.sound (Usenet post). Archived from the original on 3 February 2022. Retrieved 17 April 2022 – via DSP Wiki.
- ^ Magee, Mike. "Writs fly equally Aureal countersues Creative Technologies". The Annals . Retrieved 17 April 2022.
- ^ "Aureal Welcomes Creative Labs to Competitive Marketplace". Retrieved 17 April 2022.
- ^ "Creative Files Fake Advertising and Other Claims Against Aureal". Retrieved 17 April 2022.
- ^ "Alive!". Archived from the original on 10 Oct 2007. Retrieved 17 Apr 2022.
- ^ Smith, Tony (18 November 2004). "Artistic declares state of war on iPod". The Register . Retrieved xi November 2022.
- ^ "Press Relations". Creative Technology. Retrieved 17 April 2022.
- ^ "Press Relations". Retrieved 17 April 2022.
- ^ a b "A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback". Bloomberg . Retrieved 21 March 2022.
- ^ Burns, Simon (22 March 2005). "Creative Labs owes you $62". The Inquirer. Archived from the original on 13 February 2022. Retrieved 26 March 2022.
{{cite news}}: CS1 maint: unfit URL (link) - ^ "Creative Engineering Announces Completion of Its Voluntary Delisting from Nasdaq – Company'southward Sole Exchange Listing Now On the SGX-ST" (Press release). Creative. 4 September 2007. Archived from the original on iv December 2008. Retrieved 1 January 2008.
- ^ Hruska, Joel (31 March 2008). "Artistic irate after modder spruces upward Vista X-Fi drivers". Ars Technica . Retrieved 18 January 2022.
- ^ Walters, Chris (31 March 2008). "Artistic Sparks Customer Revolt When Information technology Tries To Silence Third-Party Programmer". The Consumerist . Retrieved 18 January 2022.
- ^ Alexander, Carey (5 April 2008). "Creative Backs Downward, Reinstates Spurned Programmer". The Consumerist . Retrieved 18 January 2022.
- ^ "Zii". Archived from the original on 15 Jan 2009.
- ^ "Artistic'south Zii 'Stemcell Calculating' is not likely to exist crawly". Engadget . Retrieved xi November 2022.
- ^ "Creative unveils Zii". Engadget . Retrieved 11 November 2022.
- ^ "Artistic to license engineering science and patents to Intel as function of a us$50 1000000 bargain". Artistic Applied science Ltd. Archived from the original on 29 November 2022. Retrieved nineteen November 2022.
- ^ Mittal, Sachin (one March 2022). "Creative Technology – DBS Inquiry 2022-03-01: Game Changing Portable 3d Audio". SGinvestors.
- ^ "Creative CEO: Super X-Fi audio tech more revolutionary than colour TV". The New Newspaper. 19 March 2022. Retrieved 10 April 2022.
- ^ "C76.SI interactive stock chart | Creative Engineering science Ltd. stock". Yahoo Finance . Retrieved 18 January 2022.
- ^ "Creative Technology Ltd history". Fundinguniverse . Retrieved 21 March 2022.
- ^ Graham, Jefferson (28 June 2004). "Creative's name describes CEO". USA Today. Retrieved 31 March 2008.
- ^ "ad lib | PC Perspective". www.pcper.com.
- ^ "What is SBX Pro Studio?". Sound Made Clever. Artistic. Retrieved 17 April 2022.
- ^ "Press Relations". Creative. Retrieved iv March 2022.
- ^ Staff (24 March 1997). "Creative Does DVD". PC Gamer. Archived from the original on eighteen February 1998. Retrieved 5 December 2022.
External links [edit]
- Official website
Source: https://en.wikipedia.org/wiki/Creative_Technology
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